Home > Movies > THE LORAX Chops Down Competition; PROJECT X Has a Good Turnout; THE ARTIST Taps into the Top 10 – Weekend Box Office Report (March 2 – 4, 2012)

THE LORAX Chops Down Competition; PROJECT X Has a Good Turnout; THE ARTIST Taps into the Top 10 – Weekend Box Office Report (March 2 – 4, 2012)

Due to a lack of family movies out, Universal had the advantage by releasing the year’s first mainstream one, The Lorax, which opened big at #1, taking in an estimated $70.7 million dollars.  Not only does that match the budget of the film, but it also marks the highest opening weekend to date for a Universal animated feature, topping Despicable Me’s $56 million opening back in 2010.  The odds are now in Universal’s favor for their release of Despicable Me 2 in Summer 2013, as audiences for The Lorax were even treated to a short teaser trailer of it (Click here for my review of The Lorax).

At #2, bringing in the complete opposite audience from The Lorax, was the R-rated teen comedy Project X.  The Warner Bros. film took in an estimated $20.8 million, which is good considering its budget was about $12 million.  The Hangover director Todd Phillips produced the film, and we know at this point that his name can open a movie, as evident by last Memorial Day weekend’s $103 million opening for The Hangover Part II.  While Project X isn’t on par with the $33 million opening of a film it’s being compared to, Superbad, this is a worthy first weekend, considering the stars and director are unknowns (Click here for my review of Project X).

At #3 was last weekend’s #1, Act of Valor, taking in an estimated $13.7 million, falling about 44% from last weekend’s victory.  The film features active duty Navy SEALs, and had a budget of $12 million, making the film a success at this point, as it accumulated an estimated $45.2 million to date.

Rounding out the top 5 were the Denzel Washington thriller Safe House at #4, continuing to chug past into the $100 millions, taking in another estimated $7.2 million, and Tyler Perry’s Good Deeds at #5, which has accumulated an estimated $25.7 million at this point, taking in an estimated $7.0 million this weekend (Click here for my review of Safe House).

Finally, at #10 is the most recent Academy Award winner for Best Picture, The Artist, taking in an estimated $3.9 million.  The modern silent film from the Weinstein Company had previously turned a profit, but wasn’t necessarily a huge hit at the box office, unlike last year’s Best Picture winner, The King’s Speech, which had made $114.2 million up to that point.  However, The Artist expanded to 790 more screens this week, and is expected to expand more in the weeks to come (Click here for my review of The Artist).

Check out the full domestic weekend top 10 below.  All domestic numbers and information for this report are from Box Office Mojo and Deadline Hollywood.

 

 

1. Dr. Seuss’ The Lorax (Universal)

Estimated Weekend: $70.7 million

Estimated Total: $70.7 million

 

2. Project X (Warner Bros.)

Estimated Weekend: $20.8 million

Estimated Total: $20.8 million

 

3. Act of Valor (Relativity)

Estimated Weekend: $13.7 million

Estimated Total: $45.2 million

 

4. Safe House (Universal)

Estimated Weekend: $10.5 million

Estimated Total: $108.2 million

 

5. Tyler Perry’s Good Deeds (Lionsgate)

Estimated Weekend: $7.0 million

Estimated Total: $25.4 million

 

6. Journey 2: The Mysterious Island (Warner Bros.)

Estimated Weekend: $6.9 million

Estimated Total: $85.6 million

 

7. The Vow (Sony/Screen Gems)

Estimated Weekend: $6.1 million

Estimated Total: $111.7 million

 

8. This Means War (Fox)

Estimated Weekend: $5.6 million

Estimated Total: $41.5 million

 

9. Ghost Rider: Spirit of Vengeance (Sony)

Estimated Weekend: $4.7 million

Estimated Total: $44.9 million

 

10. The Artist (Weinstein Co.)

Estimated Weekend: $3.9 million

Estimated Total: $37.1 million

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